Unibet to Overhaul European Subsidiary Maria.com

Unibet MariaMany top gambling operators branch out after launching a successful gaming site. From offering sites in other countries to creating casino, poker and bingo sites, top brands can branch to offer players even more quality gaming. Unibet is one such operator who has a long list of gaming options to offer players and recently announced they will be making changes to their online gaming subsidiary in Europe, Maria.com.

Maria.com is an online casino and bingo site that is operated by the Unibet brand. The operator wants to give Maria users a more streamlined gaming experience, with multi-device options including personalization. The online casino will be subject to a complete overhaul, with a rebranding to Mariacasino.com and have a new website as well.

The new website will provide a large focus on player engagement and loyalty. The new product should be launched by the end of February for players to enjoy, with new and exciting experience for the recreational casino player.

Developers of the project have stated that users at Maria will be able to customize their gaming experience in several ways. Preferred gaming choices can be set, allowing players to pick their favorites and quickly have access to said games. For example, if you enjoy blackjack and video poker, you would have the option to set these games in your preferred section. This way, you can go straight to the game with no issue. Favorite games can be dragged and dropped into the preferred category, giving you quicker access.

The platform for gaming will be easily navigated, even for the beginner gambler. Players will also have access to personal ‘performance metrics’ which will detail game play on games from the portfolio of Mariacasino.com. This way, players can see the games that they are able to play better on, with a detail of the action.

Responsible gaming is also being promoted by Unibet for the Maria Casino site. User controls and information mechanisms have been added that gives players the option to view how long they have been playing online. Players can also see how much they wager each day as well as on a weekly and monthly basis. With this information, players can make adjustments to spend less or have room to spend more based on a personal budget.

The re-launch of Maria.com to MariaCasino.com, the core focus of the re-branding is to provide the users with clarity in regards to game details as well as promotions and bonuses. Players can easily click on the My Bonuses tab to be able to quickly access the promotional information currently available at the site. This way, players can check bonus info for current participation or learn what new promotions are available to take part in.

The gaming inventory will also be overhauled, with new options added to Maria Casino. Unibet will be adding an astonishing 500+ games to the portfolio of the online casino. This means players will have access to a large selection of games in several categories. Stick to one category or spread your gaming to several categories to enjoy everything that Maria Casino has to offer once the rebrand is finished.

Unibet is working with several providers, 25 in fact, to add the new gaming options to Maria Casino. These providers include top companies such as IGT, Playtech, Williams Interactive, NetEnt and Microgaming.

It will be interesting to see if Unibet will be successful in the rebrand and if Maria Casino will be able to bring in high traffic numbers and be a popular choice for online casino gamers. Only a few more weeks until the revamp will be complete.